What does Accenture mean by “sustainability will be the new digital” ?

Accenture believes that sustainability will be the new digital in the sense that it will become an essential part of how businesses operate and compete. Just as digital technologies have transformed the way we live and work, sustainability will drive new value and growth, and permeate everything that we do.

There are a number of reasons why Accenture believes this to be the case. First, sustainability is becoming increasingly important to customers and investors. A growing number of consumers are looking to buy products and services from companies that are committed to sustainability, and investors are increasingly taking sustainability into account when making investment decisions.
Second, sustainability can lead to significant cost savings. For example, companies that reduce their energy consumption can save money on their energy bills. And companies that reduce their waste can save money on waste disposal costs.
Third, sustainability can lead to new revenue opportunities. For example, companies that develop sustainable products or services can tap into a growing market for these products and services. And companies that help other companies become more sustainable can provide valuable consulting services.
Fourth, sustainability can help companies attract and retain top talent. Employees are increasingly looking to work for companies that they believe are making a positive impact on the world. And companies that are seen as leaders in sustainability can attract the best and brightest employees.
Fifth, sustainability can help companies build a stronger brand reputation. A strong brand reputation can help companies attract customers, investors, and employees. And a strong brand reputation can also help companies weather difficult times.
In short, Accenture believes that sustainability will be the new digital because it will become an essential part of how businesses operate and compete. Sustainability will drive new value and growth, and permeate everything that we do.

Accenture believes that sustainability will be as important to
businesses in the future as digital technology is today. Just as digital
technology has transformed how we live and work, sustainability will
drive new value and growth, and permeate everything that we do.
Sustainability
is about more than just reducing our environmental impact. It’s also
about creating a more equitable and inclusive world. Businesses that
embrace sustainability will be better positioned to attract and retain
top talent, build trust with customers and investors, and drive
innovation.
There are many ways that businesses
can become more sustainable. They can reduce their energy consumption,
use more renewable energy, and recycle more materials. They can also
invest in social programs that help to improve the lives of their
employees and the communities in which they operate.
Sustainability
is not just a moral imperative. It’s also good for business. Businesses
that embrace sustainability will be better positioned to succeed in the
future.
Here are some examples of how businesses are using technology to become more sustainable:
Using artificial intelligence to reduce energy consumption.
 For example, Google is using AI to optimize the energy efficiency of its data centers. This has helped Google to reduce its energy consumption by 50% since 2010.
Using blockchain to track the provenance of products.
This can help to ensure that products are sourced from sustainable suppliers and that they are not being counterfeited.
Using drones to monitor deforestation.
 This can help to identify and stop illegal logging.
Using virtual reality to train employees on sustainability practices.
 This can help to ensure that employees are aware of the latest sustainability best practices and that they are able to implement them in their work.
Sustainability is a complex and challenging issue, but it is also one of the most important issues facing our planet. Businesses have a vital role to play in addressing this issue, and technology can be a powerful tool in helping them to do so.
When Accenture says that “sustainability will be the new digital,” they mean that sustainability will become as important as digital technology in driving innovation and business growth. Just as digital technology has transformed how we live and work, sustainability will transform how we produce and consume goods and services.
Sustainability is about meeting our own needs without compromising the ability of future generations to meet their own needs. It is about using resources wisely, reducing waste, and protecting the environment. Sustainability is also about social equity and inclusion. It is about ensuring that everyone has access to the resources they need to live a healthy and productive life.
There are many reasons why sustainability will become increasingly important in the years to come. First, the world’s population is growing rapidly, and we are putting a strain on our natural resources. We need to find ways to produce more with less, and to use resources more efficiently.
Second, climate change is a real and pressing threat. We need to take action to reduce greenhouse gas emissions and mitigate the effects of climate change.
Third, there is a growing demand for sustainable products and services. Consumers are increasingly concerned about the environmental and social impact of their purchases.
Fourth, sustainability can drive innovation and business growth. Companies that are able to develop sustainable products and services will be well-positioned to succeed in the future.
Accenture is committed to helping its clients achieve sustainability goals. We offer a wide range of services, including:
 Sustainability consulting: We help our clients develop and implement sustainability strategies.
 Sustainability technology: We develop and deploy technology solutions that help our clients reduce their environmental impact.
 Sustainability education: We provide training and education on sustainability to our clients and employees.
We believe that sustainability is essential for the future of business. We are committed to helping our clients achieve their sustainability goals and create a more sustainable future for all.
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