What does Accenture mean by sustainability will be the new digital?

When Accenture says that “sustainability will be the new digital”, the company is highlighting the growing importance of sustainability in the business world and the potential for technology to play a key role in addressing sustainability challenges.

Just as digital transformation has fundamentally changed the way businesses operate, Accenture believes that sustainability will also become a core part of business strategy and operations. Companies will need to incorporate sustainability into their core business models, processes, and technologies to create long-term value for their stakeholders.

Technology will be a critical enabler of sustainability, helping businesses to measure and track their environmental impact, optimize resource use, and develop new sustainable products and services. Digital technologies such as the Internet of Things (IoT), artificial intelligence (AI), and blockchain can also help to create more sustainable supply chains, reduce waste, and drive energy efficiency.

Overall, Accenture sees sustainability and digital as two complementary forces that will drive the future of business. By leveraging technology to embed sustainability into their operations, companies can create long-term value for both their business and society as a whole.

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