What is Accenture doing in metaverse?

Accenture is actively involved in the metaverse, working on several initiatives related to its development and implementation. In partnership with Microsoft, the company unveiled a working prototype of its Global Collaboration Village, a metaverse designed to address global challenges at the World Economic Forum’s Annual Meeting in 2023.

Accenture has also been building its own corporate metaverse, with 11,000 employees accessing it in 2021 and an expected growth to 150,000 by the end of 2022. The company has consolidated its metaverse capabilities, bringing together over 800 metaverse-skilled professionals and market-leading capabilities into one group .

Accenture is offering consultancy and development services for businesses and brands looking to operate in immersive digital worlds and the metaverse. The company’s services include consultancy and development services for 2D and 3D virtual worlds, extended reality (XR), digital twinning, and blockchain . Accenture also offers metaverse careers, which aim to transform how work gets done through immersive collaborative experiences, build new products and services both digitally augmented physical products and digitally native products like NFTs .

However, it is worth noting that the metaverse’s hype has been supplanted by AI, and Disney has recently pulled out of its metaverse department . Nevertheless, Accenture remains dedicated to the metaverse and continues to work on developing solutions and services for businesses and organizations to leverage its potential. The company’s Technology Vision 2023 report highlights how the metaverse will change the future of work and society, emphasizing that every business is a digital business .

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Overall, Accenture is investing heavily in the metaverse and is working on several initiatives to develop solutions and services for businesses and brands to operate in immersive digital worlds.